29. September 2025
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Larry Ellison Eyes AI Surveillance in Oracle’s TikTok Deal Strategy
Oracle co-founder Larry Ellison is reportedly positioning AI and surveillance technologies at the core of his strategy in negotiating a potential deal with TikTok. Sources suggest that future integrations could leverage advanced monitoring, data insights, and platform control as part of Oracle’s value offering.
Quick Insight: If Oracle integrates AI surveillance with TikTok, it could shift how social platforms balance user privacy, data control, and monetization — signaling a new frontier where infrastructure owners have more influence over content and behavior.
1. Why Ellison’s Move Matters
• Oracle brings strong enterprise AI and data backend capabilities.
• TikTok has vast user and behavioral data — a potent match if paired with AI tools.
• The deal may be part of a broader push for tech companies to combine infrastructure with control over platforms.
2. Surveillance & AI Risks
• The union of surveillance tech and social media risks user privacy, profiling, and control.
• Regulatory scrutiny will intensify over how data is used, stored, and shared.
• Public trust could erode, especially in markets concerned about authoritarian uses of surveillance.
3. Possible Outcomes & Strategies
• Oracle could gain deep analytics insights for advertising, content moderation, and growth algorithms.
• TikTok might cede certain operations in exchange for access to Oracle’s tech stack.
• Alternatively, Oracle may deploy AI monitoring tools as a backend service while leaving front-end control to TikTok.
Final Thoughts
The intersection of AI, surveillance, and social media is entering a new chapter if Ellison’s strategy succeeds. The balance between innovation and rights will be tested — and whichever players control data and AI layers may set the rules of engagement for the next wave of platform power.