08. June 2025
Admin
Strategies for Increasing Enrolment in Low Seasons
Private schools in Nigeria often face challenges during low enrolment periods, particularly at the start or middle of academic sessions. However, with the right strategies, schools can boost admissions even in off-peak seasons.
Did You Know? Many successful schools run special campaigns or promotions during low seasons to attract more pupils and increase revenue.
1. Offer Mid-Term Discounts and Flexible Payment Plans
- Provide a special discount for students who enrol mid-term or mid-session.
- Allow installmental fee payments to ease the burden on parents.
2. Run Referral Bonus Programs
- Encourage current parents or staff to refer new students and reward them with tuition discounts or vouchers.
- Referral incentives are a cost-effective way to build trust and generate leads.
3. Promote Unique Selling Points (USPs)
- Highlight what makes your school special—qualified teachers, small class sizes, STEM curriculum, or international affiliations.
- Emphasize results, facilities, extracurricular activities, or digital learning tools.
4. Use Digital Marketing
- Advertise on social media platforms like Facebook, Instagram, and Google Ads.
- Create engaging video tours of your school and testimonials from satisfied parents and pupils.
- Update your website with recent photos, achievements, and an easy-to-fill enrolment form.
5. Host Free Events and Open Days
- Organize free seminars, competitions, or mini funfairs and invite the public.
- Use such events to show off your school’s facilities, teachers, and students’ performance.
6. Partner with Local Communities and Churches
- Collaborate with religious institutions or local groups to spread awareness about your school.
- Offer scholarships or community service projects to build goodwill and attract attention.
Final Word
Low seasons don’t have to mean low enrolment. With creativity, strategic marketing, and community engagement, private schools can maintain steady admissions year-round and even grow their population during slow periods.
Reminder: Consistent communication, strong parent relationships, and visible school success stories are long-term strategies for enrolment growth.
