28. March 2026
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Macy’s AI Shopping Assistant Drives Massive Increase in Customer Spending
Macy’s is embracing artificial intelligence to transform the way customers shop online—and the results are already impressive. The retail giant has launched a new AI-powered shopping assistant that is significantly increasing how much customers spend.
Quick Insight: Customers using Macy’s AI assistant are spending nearly 5 times more than those who don’t use it.
What Is “Ask Macy’s”?
“Ask Macy’s” is an AI-powered shopping assistant designed to help customers find products easily:
- Built using Google’s Gemini AI technology
- Available on Macy’s website and app
- Provides personalized product recommendations
- Works like chatting with a store assistant
Shoppers can describe what they want, and the AI suggests matching products instantly.
Spending Skyrockets with AI
Early results show a dramatic impact on customer behavior:
- Users of the AI assistant spend about 4.7 to 4.8 times more
- This equals roughly a 400% increase in spending
- The data comes from real user testing involving a large number of shoppers
This proves that AI-driven personalization can directly boost sales.
How the AI Improves Shopping
The assistant enhances the shopping experience in several ways:
- Suggests complete outfits or matching items
- Offers virtual try-on and styling ideas
- Understands preferences like budget, style, and occasion
- Provides fast, conversational product search
This makes online shopping feel more like interacting with a human sales assistant.
Why Macy’s Is Investing in AI
Macy’s is using AI as part of a larger strategy to grow its business:
- To increase customer engagement and retention
- To compete with platforms like Amazon and AI-driven tools
- To prevent customers from leaving for external search tools
- To modernize the overall shopping experience
AI is becoming a key tool for staying competitive in retail.
The Bigger Trend: AI in Shopping
Macy’s move reflects a global shift in retail:
- AI assistants are becoming personal shopping agents
- Companies are integrating AI into search, recommendations, and checkout
- Shopping is becoming faster, smarter, and more personalized
This trend is expected to reshape how people buy products online.
Final Thoughts
Macy’s success with its AI shopping assistant shows the power of personalization in modern retail. By making shopping easier and more interactive, the company is not only improving customer experience but also significantly increasing revenue. As AI continues to evolve, this approach could become the standard for online shopping worldwide.
Tip: AI-powered shopping assistants are designed to influence your buying decisions—always compare options before making a purchase.
